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The Original: A Genealogy of Timeless Product Design by Naoto Fukasawa

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The much-talked-about exhibition, now a long-awaited book.
An unprecedented "design textbook" containing some 150 product masterpieces

I feel that copy-and-paste design is flooding the world and making design boring.
What is an "original" that cannot be imitated?
I hope you will share its wonder and its joy. — Naoto Fukasawa

A book re-editing the exhibition "The Original," held at 21_21 DESIGN SIGHT (Roppongi, Tokyo) from March to June 2023 to great acclaim.
It contains some 150 products from the 19th century to the present, selected on the theme of "original = originality," with commentary.
Conveying their appeal from a contemporary perspective, it introduces a wide variety of everyday objects in chronological order, from furniture to lighting, tableware and toys. It deepens understanding of the historical background and also lets you learn the history of product design.

Publisher: Seigensha
Publication year: 2024
Pages: 232
Dimensions: 226 × 150 mm

The Original / Naoto Fukasawa / Product Design

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