Published by Kodansha in 1992, The Design of Shin Matsunaga is a definitive volume chronicling the comprehensive career of the Japanese graphic design master. The book features his most iconic works, ranging from the widely recognized 'Scottie' tissue packaging and Shiseido product visuals to his internationally acclaimed posters and 'Freaks' painting series. At the heart of his work is the 'Three-Meter Radius' philosophy, which advocates for design rooted in the observation of daily life; through minimalist yet vibrant lines, he transforms complex concepts into powerful visual language. This collection perfectly captures the balance between commercial design and fine art exploration, embodying the pinnacle of purity and sophistication in post-war Japanese design. It remains an essential classic for design professionals and aesthetics enthusiasts alike.
