小霧山 kokiriyama

Brand New Brand: Global branding design that turns concepts into reality

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¥3,300 JPY

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This book presents 92 strong visual identity projects from industries around the world, showing how brand concepts become compelling visual languages. It covers both new brands and rebranding, with an emphasis on creative strategies shaped by modest budgets, sustainability and local culture.

Publisher: gestalten
Year: 2021
Pages: 255
Size: 250 × 210 mm

brand identity / branding strategy / graphic design / Brand New Brand / Branding / Graphic Design

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Brand New Brand: Global branding design that turns concepts into reality