Brand New Brand: Global branding design that turns concepts into reality

This volume presents 92 outstanding examples of recent visual identity projects from various industries around the world. It explores how branding concepts are creatively translated into compelling visual languages. The book highlights both start-ups and rebranding efforts, emphasizing low-budget innovation, sustainability, and local inspiration. Featuring high-quality images and detailed commentary on the design intent and conceptual processes, it is an essential resource for brand designers, marketers, and anyone interested in visual communication.

Publisher gestalt

Published 2021

Pages 255

Size 250x210mm