Published by Dai Nippon Printing in 2021, Hermès Pop Up is a luxurious pop-up book inspired by the brand’s annual theme “Let’s Play.” Fourteen iconic and new scarf designs are brought to life through intricate paper engineering and kinetic mechanisms—zebras leap, trees grow from the pages, and brushstrokes rise from the surface. The book celebrates the fusion of Hermès’ refined elegance with playful creativity. Text in English.
